نوع مقاله : علمی

نویسنده

دانشیار جامعه شناسی پژوهشکدة امام خمینی و انقلاب اسلامی

چکیده

گفتارها و کردارها، عناصر اصلی فعالیت انسانهـا در حیـات اجتمـاعی شـان هسـتند و چگونگی ارتباط این دو، همـواره یکـی از دغدغـه هـای اصـلی بـرای دانشـمندان علـوم اجتماعی، بهویژه جامعه شناسان، در جهت درک و تبیـین کـنشهـای اجتمـاعی بـوده است. در این راستا، مشکل ناهمسازی گفتارها با کردارها، مسـئله ای روششـناختی بـا نتایج آشکار برای تحقیقات جامعـه شـناختی بـوده اسـت؛ چـون رایـجتـرین روشهـا و تکنیکهای تحقیق مورد استفادة جامعهشناسان (یعنی پیمایشها و مصاحبه ها) بر این فرضِ اثباتنشده استوارند که تطابقی نسبی میان پاسخهای افراد به سـؤالات پژوهشـی درخصوص کردارهایشان و کردار واقعی آنان در حیات اجتماعی وجـود خواهـد داشـت. این مقاله به بررسی دلالتهـای روششناسـانة ایـن اسـتدلال برخـی جامعـه شناسـان پرداخته است مبنی بر اینکه چیزی که مردم میگویند، غالباً پیشبینی ضعیفی است از چیزی که عملاً انجام میدهند. درنتیجه، پیمایشگران و مصاحبه گرانی که ادعاهایشـان را روی اظهارات کلامی افراد استوار میسازند، باید روشن کنند که به تحلیل آن چیزی که مردم واقعاً انجام میدهند نمیپردازند، بلکه فقط به تحلیل آن چیزی میپردازند که مردم ادعا کرده اند که انجام مـیدهنـد؛ مگـر آنکـه نشـان دهنـد کـه اظهـارات مـردم درخصوص انجام یک کردار خاص، قدرت پیشبینی کنندگی آن کردار یارفتار را دارد.

کلیدواژه‌ها

Ajzen, I. (1985) “From intentions to actions: A theory of planned behavior”, In: J. Kuhl & J. Beckman (Eds.) Action control:From cognition to behavior (pp. 11-39). Heidelberg, Germany: Springer.
Ajzen, I. (1988) Attitudes, personality, and behavior, Chicago: Dorsey.
Ajzen, I., & Fishbein, M. (1977) "Attitude-behavior relations: A theoretical analysis and review of empirical research",Psychological Bulletin, 84: 888-918.
Ajzen, I., & Fishbein, M. (2005) “The influence of attitudes on behavior”, In: D. Albarracín, B.T.Johnson, & M.P. Zanna (Eds), The Handbook of Attitudes, pp. 173-222, Mahwah, New Jersey: Lawrence Erlbaum Associates.
Ajzen, I., Brown, T. C., & Carvajal, F. (2004) “Explaining the discrepancy between intentions and actions: The case of hypothetical bias in contingent valuation”, Personality and Social Psychology Bulletin, 30: 1108-1121.
Allport, G. W. (1935) “Attitudes”, In: C. Murchison (Ed.), Handbook of social psychology (pp. 798-844). Worcester, MA: Clark University Press.
Allport, G. W. (1968) “The historical background of modern social psychology”, In: G. Lindzey & E. Aronson (Eds.), Handbook of social psychology (Vol. 1, pp. 1-80). Reading, MA: Addison-Wesley.
Bernreuter, R. (1933) “Validity of the personality inventory”, Personnel Journal, 11, 383-386.
Blumer, Herbert (1955) “Attitudes and the social act,” Social Problems, 3: 59-65.
Brannon, R., G. Cyphers, S.e Hesse, S. Hesselbart, R. Keane, H. Schuman, T. Viccaro, and D. Wright (1973) “Attitude and Action: A Field Experiment Jointed to a General Population Survey”, American Sociological Review, 38: 625-36.
Campbell, D. T. (1950) “The indirect assessment of social attitudes”, Psychological Bulletin, 47: 15-38.
Campbell, D. T. (1963) “Social attitudes and other acquired behavioral dispositions”, In: S. Koch (Ed.), Psychology: A study of a science (Vol. 6, pp. 94-172). New York: McGraw-Hill.
Cook, S. W., & Selltiz, C. (1964) “A multiple-indicator approach to attitude measurement”, Psychological Bulletin, 62: 36-55.
Corey, S. M. (1937) “Professed attitudes and actual behavior”, Journal of Educational Psychology, 28: 271-280.
Day, D., B. Gan, P. Gendall, and D. Esslemont (1991) “Predicting Purchase Behaviour”, Marketing Bulletin, 2:18-30.
De Fleur, M. L., & Westie, F. R. (1958) “Verbal attitudes and overt acts: An experiment on the salience of attitudes”, American Sociological Review, 23: 667-673.
Dean, J. P. and W. Foote Whyte (1958) “How Do You Know If the Informant is Telling the Truth?”, Human Organization, 17: 34-38.
Deutscher, I. (1966) “Words and deeds: Social science and social policy”, Social Problems, 13: 235-254.
Deutscher, I. (1969) “Looking backward: Case studies on the progress of methodology in sociological research”, American Sociologist, 4: 35-41.
Deutscher, I., F. P. Pestello, and F. G. Pestello (1993) Sentiments and Acts. New York: Aldine de Gruyter.
Dillehay, R. C. (1973) “On the irrelevance of the classical negative evidence concerning the effect of attitudes on behavior”. American Psychologist, 28: 887-891.
Duneier, M. (2007) “On the Legacy of Elliot Liebow and Carol Stack: Context driven Fieldwork and the Need for Continuous Ethnography”, Focus, 25:33-38.
Eliasoph, N. and P. Lichterman (2003) “Culture in Interaction”, American Journalof Sociology, 108:735-94.
Festinger, L. (1964) “Behavioral support for opinion change”, The Public Opinion Quarterly, 28: 404-417.
Fishbein, M., & I. Ajzen (1975) Belief, attitude, intention, and behavior: An introduction to theory and research. Reading, MA: Addison Wesley.
Fishbein, M., & I. Ajzen (2010) Predicting and changing behavior: The reasoned action approach. New York: Taylor & Francis.
Fishbein, M. (1980) "A Theory of Reasoned Action: Some Applications and Implications", Pp. 65-116, in: Nebraska Symposium on Motivation 1979, edited by M. Page. Lincoln: University of Nebraska Press.
Fiske, S. (2004) Predicting Discrimination: A Meta-Analysis of the Racial Attitude-Behavior Literature, Working Paper, Department of Psychology, Princeton University.
Gross, S. J. and C. M. Niman (1975) “Attitude Behavior Consistency: A Review”, Public Opinion Quarterly, 39 : 358-68.
Guilford, J. P. (1954) Psychometric methods (2nd ed.). New York: McGraw-Hill.
Hanson, D. J. (1969) “Letters: Ideological Orientations and Sociological Facts”, American Sociologist, 4:160.
Jerolmack, C. and S. Khan (2014a)‘‘Talk Is Cheap: Ethnography and the Attitudinal Fallacy.’’ Sociological Methods & Research, 43 (2)178-209.
Jerolmack, C. and S. Khan. (2014b) “Toward an Understanding of the Relationship Between Accounts and Action”, Sociological Methods & Research, 43 (2) 236-247.
Katz, D., & Stotland, E. (1959) “A preliminary statement to a theory of attitude structure and change”. In S. Koch (Ed.), Psychology: A study of a science. Vol 3. Formulations of the person and the social context (pp. 423-475). New York: McGraw-Hill.
Kelman, H. C. (1974) “Attitudes are alive and well and gainfully employed in the sphere of action”, American Psychologist, 29: 310-324.
Khan, S. and C. Jerolmack (2013) “Saying Meritocracy and Doing Privilege”, The Sociological Quarterly, 54: 8-18.
Kothandapani, V. (1971) “Validation of feeling, belief, and intention to act as three components of attitude and their contribution to prediction of contraceptive behavior”, Journal of Personality and Social Psychology, 19: 321-333.
Kraus, S. J. (1995) “Attitudes and the prediction of behavior: A meta-analysis of the empirical literature”, Personalityand Social Psychology Bulletin, 21: 58-75.
Krech, D., R. S. Crutchfield., & E. L. Ballachey, (1962) Individual in society: A textbook of social psychology, New York: McGraw-Hill.
Kreuter, F., S. Presser, and R. Tourangeau (2008) “Social Desirability Bias in CATI, IVR, and Web Surveys: The Effects of Mode and Question Sensitivity”, Public Opinion Quarterly, 72: 847-65.
Krysan, M. (1999) “Prejudice, Politics, and Public Opinion: Understanding the Sources of Racial Policy Attitudes”, Annual Review of Sociology, 26: 135-68.
Kutner, B., C.Wilkins, and P. Rechtman Yarrow (1952) “Verbal Attitudes and Overt Behavior Involving Racial Prejudice”, Journal of Abnormal Social Psychology, 47:649-52.
Lapiere, R. (1934) “Attitudes vs. Actions”, Social Forces, 13: 230-37.
Lenski, G. E., & J. C. Leggett, (1960) “Caste, class, and deference in the research interview”, American Journal of  Sociology, 65: 463-467.
Linn, L. S. (1965) “Verbal attitudes and overt behavior: A study of racial discrimination”, Social Forces, 43: 353-364.
McGuire, W. J. (1969) “The nature of attitudes and attitude change”, In: G. Lindzey &E. Aronson (Eds.), The handbook  of social psychology (Vol. 3, pp. 136-314). Reading, MA: Addison-Wesley.
Merton, R. (1940) F”act and Factitiousness in Ethnic Opinionnaires,” American Sociological Review, 5:13-28.
Mills, C. W. (1940)” Methodological Consequences of the Sociology of Knowledge”,  American Journal of Sociology, 46: 316-30.
Myers, D. (2010) Social Psychology, Tenth Edition, McGraw-Hill Companies, Inc.
Ostrom, T. M. (1969) “The relationship between the affective, behavioral, and cognitive components of attitude”, Journal of Experimental Social Psychology, 5: 12-30.
Pager, D. and Lincoln Quillian (2005) “Walking the Talk? What Employers Say versus What They Do”, American Sociological Review, 70: 355-80.
Pestello, F. P. and F. G. Pestello (2000) “Consistency between Sentiments and Acts”, Sociological Inquiry, 70 (1) 61-73.
Rosenberg, M. J., & C. I. Hovland, (1960) “Cognitive, affective, and behavioral components of attitudes”, In: C. I. Hovland & M. J. Rosenberg (Eds.) Attitude organization and change: An analysis of consistency among attitudecomponents (pp. 1-14) New Haven, CT: Yale University Press.
Ross, L. and R. E. Nisbett (1991) The Person and the Situation: Perspectives of Social Psychology, New York: McGraw-Hill.
Saenger, G. and E. Gilbert (1950) “Custom Reactions to the Integration of Negro Sales Personnel”, International Journal of Opinion and Attitude Research, 4: 57-76.
Schuman, H. and M. P. Johnson (1976) “Attitudes and Behaviors”, AnnualReview of Sociology, 2: 161-207.
Sheeran, P. (2002) “Intention-behavior relations: A conceptual and empirical review”, In: W. Stroebe & M. Hewstone (Eds.), European review of social psychology (Vol. 12, pp. 1-36). Chichester, UK: Wiley.
Thomas, W. I., & Znaniecki, F. (1918) The Polish peasant in Europe and America (Vol. 1). Boston:badger
Traugott, M. W. and J. P. Katosh (1979) ‘Response Validity in Surveys of Voting Behavior’, Public Opinion Quarterly, 43: 359-77.
Triandis, H. C.( 1964) “Exploratory factor analyses of the behavioral component of social attitudes”, Journal of Abnormaland Social Psychology, 68: 420-430.
Triandis, H. C. (1982) Incongruence between intentions and behavior: A review, Paper presented at the American Psychological Association convention.
Vaisey, S. (2009) “Motivation and Justification: A Dual-process Model of Culture in Action”, American Journal of Sociology, 114: 1675-715.
Vernon, P. (1934) “The attitude of the subject in personality testing”, Journal of Applied Psychology. 18: 165-177.
Warner, L. G. and M. L. DeFleur (1969) “Attitude as an Interactional Concept: Social Constraint and Social Distance as Intervening Variables between Attitudes and Action”, American Sociological Review, 34: 153-69.
Watson, J. B. (1925) Behaviorism, New York: Norton.
Wicker, A. (1969) “Attitudes versus Actions: The Relationship of Verbal and Overt Behavior Responses to Attitude Objects”, Journal of Social Issues, 25: 41-78.
Young, A. (2010) “New Life for an Old Concept: Frame Analysis and the Reinvigoration of Studies in Culture and Poverty”, The Annals of the AmericanAcademy of Political and Social Sciences, 629: 53-74.